geplaatst door: Robert
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Apple's focus op privacy in woord en beeld
Hoe belangrijk ze privacy vinden bij Apple, en hoezeer de focus daar bij het bedrijf ook op ligt, was te zien aan de keynote van de WWDC. Want daar werden voor het eerst 5 minuten gereserveerd voor dit onderwerp, en die waren van begin tot eind gevuld met nuttige informatie.

Maar in vijf minuten kan je natuurlijk lang niet alles kwijt, daarom kunnen we er nog meer over lezen in dit  interview van Fast Company met Apple’s senior vice president of Software Engineering Craig Federighi. Daarin blijkt hij grote woorden niet te schuwen, in tegendeel. Hij hoopt bijvoorbeeld dat over honderden jaren Apple vooral herinnerd zal worden voor hun bijdrage aan de mensheid in het helpen om te zien dat je privacy niet op hoeft te geven om gebruik te maken van de vooruitgangen in technologie.


Citaat
We hope to build a lot of great products that bring customers a lot of joy every year. But in the fullness of time, in the scope of hundreds of years from now, I think the place where I hope people can look back and talk about the places where Apple made a huge contribution to humanity is in helping people see the way of taking advantage of this great technology without the false tradeoff of giving up their privacy to do it.
Hij maakt ook duidelijk dat het door de buitenwacht niet altijd begrepen wordt, en wat het voor Apple betekent.

Citaat
People sometimes consider, more recently, privacy as a kind of genius marketing strategy for Apple. Or years before, it was thought of as some bizarre fixation of ours that no one kind of got. The truth is privacy has been foundational to this company and how those of us who work here think about what we do, truly going back to the origin of the company.
En dat het voortkomt uit de geschiedenis van Apple zelf.

Citaat
When Apple was founded, the proposition was, ‘This is the personal computer. This is your own data. That set of floppy disks that you have in the shoebox next to your Apple II–that’s yours. It’s not on the mainframe. It’s not on the timesharing system–it’s your data. And people at Apple, as the world has evolved, have continued to think of this as personal computing. And that the data that you create, the things you do with your computer–those are yours and should be under your control. You should be aware of what’s happening with your data.
En over de zorgen van ons, de gebruikers.

Citaat
I get emails from customers saying to me, ‘I am sure this popular app I downloaded is secretly listening to me. I was just talking about this thing, and this ad came up that was just about what I was talking about. I’m sure it was listening to me.

Now, in many cases, this, in fact, was not happening. We know it was not happening. But they believe it is. And so, providing that peace of mind through a recording indicator that will always let you know whether an app, at that moment, is accessing your camera or accessing your microphone is important. And an example of how Apple tries to stay ahead of something that is emerging and provide a great solution before it can become a problem for our customers.
En over de verantwoordelijkheid van ontwikkelaars:

Citaat
It very much depends on the developer. I think many developers say, to the extent that people trust their devices and then feel comfortable using their devices to perform all kinds of operations, that’s better for the app economy and that’s better for developers.

You know, imagine a world where Apple did not protect the privacy and security of our platform, and people felt skittish about doing anything with their phones. Well, that would be really bad for developers in general. And so, I think our ecosystem [of developers] generally appreciates that we create this very trusted platform, and then we all get to offer services to users in the context where the user has a foundational trust.
En hij hoopt dat Apple voorbeeld als inspiratie kan dienen.

Citaat
I think that there are many instances where we started providing privacy protections of some sort, and then we then saw others in the industry–some of whom have different business models than we do–adopt those practices because users came to expect them. That’s happening all over the place. I mean, look at whether it’s apps protecting customer messaging with end-to-end encryption. Or some of the kinds of location protections we’re talking about. Or some of our protections, like requiring apps to ask before they access your photo libraries, and so forth. You see those protections being added to other operating systems, inspired by our work and based on the fact that users demand them.
En als laatste een citaat met de essentie van Apple’s beleid:

Citaat
We believe Apple should have as little data about our customers as possible. And so we seek to gather as little data as possible to deliver [services], because we believe the mass centralization of data is inherently a risk to customer privacy. And so data we don’t have, data that no one else has, is data that can’t be breached or data that can’t be misused.



 #Privacy
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