geplaatst door: Robert
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Ook in afgelopen kwartaal vestigt Apple weer record
Ondanks dat Apple steeds groter wordt, en het dus almaar moeilijker wordt om steeds weer de eigen records te verbreken, is het afgelopen kwartaal weer gelukt. Want het is Apple opnieuw gelukt om weer een recordomzet en winst te behalen. Daarbij waren niet alleen de iPhone 6 en iPhone 6 Plus verantwoordelijk, ook de verkopen van de Mac en de App Store blijven groeien.

De Apple Watch komt trouwens helemaal niet in deze cijfers voor, daarvoor moeten we nog een kwartaal wachten.

De iPhone was nog steeds de motor van de groei bij Apple, afgelopen kwartaal werden er maar liefst meer dan 61 miljoen (61,17 miljoen) van verkocht, een groei van maar liefst 40 procent. Maar ook de Mac blijft het goed doen, daarvan werden van alle modellen bij elkaar 4,56 miljoen verkocht, een gezonde groei van 10 procent. Als laatste zag de App Store een stevige groei, vergeleken met hetzelfde kwartaal een jaar geleden was er maar liefst 22 procent meer traffic, onder andere omdat het klantenbestand nog verder groeide.

Apple heeft nu 194 miljard dollar in de 'spaarpot', maar daarvan zit maar liefst 171 miljard in andere landen dan de VS. Hoeveel daarvan in Ierland zit is niet bekend.

De groei van de omzet en winst bij de iPhone was trouwens nog groter dan die groei van 40 procent in het aantal, want de gemiddelde prijs van een iPhone steeg ook. Dat komt niet alleen doordat er ook veel van de duurdere iPhone 6 Plus verkocht werd, maar ook doordat meer mensen voor een 64 of 128 GB model kiezen.

De gemiddelde prijs per iPhone kwam daardoor op 659 dollar, dat is 62 dollar meer dan vorig jaar. Mocht je je afvragen waarom die gemiddelde prijs niet hoger ligt, Apple verkoopt ook nog de iPhone 5s en 5c, en die zorgen ervoor dat de gemiddelde prijs lager ligt dan de goedkoopste iPhone 6.

Hieronder het complete persbericht dat Apple voor deze gelegenheid heeft uitgebracht. Wil je meer lezen over alle interessante dingen die tijdens de conference call voorbij kwamen, dan kan je die hier vinden.
Citaat


Apple Reports Record Second Quarter Results

Strong performance of iPhone, Mac & App Store drives 27% revenue growth & 40% EPS growth, setting new second quarter records

CUPERTINO, California-April 27, 2015-Apple today announced financial results for its fiscal 2015 second quarter ended March 28, 2015. The Company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion, or $2.33 per diluted share. These results compare to revenue of $45.6 billion and net profit of $10.2 billion, or $1.66 per diluted share, in the year-ago quarter. Gross margin was 40.8 percent compared to 39.3 percent in the year-ago quarter. International sales accounted for 69 percent of the quarter's revenue.

The growth was fueled by record second quarter sales of iPhone and Mac and all-time record performance of the App Store.

"We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever," said Tim Cook, Apple's CEO. "We're seeing a higher rate of people switching to iPhone than we've experienced in previous cycles, and we're off to an exciting start to the June quarter with the launch of Apple Watch."

"The tremendous customer demand for our products and services in the March quarter drove revenue growth of 27 percent and EPS growth of 40 percent," said Luca Maestri, Apple's CFO. "Cash flow from operations was also outstanding at $19.1 billion."

Apple is providing the following guidance for its fiscal 2015 third quarter:

• revenue between $46 billion and $48 billion
• gross margin between 38.5 percent and 39.5 percent
• operating expenses between $5.65 billion and $5.75 billion
• other income/(expense) of $350 million
• tax rate of 26.3 percent

Apple will provide live streaming of its Q2 2015 financial results conference call beginning at 2:00 p.m. PDT on April 27, 2015 at www.apple.com/quicktime/qtv/earningsq215. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company's estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company's reaction to those factors, on consumer and business buying decisions with respect to the Company's products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company's gross margin; the inventory risk associated with the Company's need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company's business currently obtained by the Company from sole or limited sources; the effect that the Company's dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company's international operations; the Company's reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company's dependency on the performance of distributors, carriers and other resellers of the Company's products; the effect that product and service quality problems could have on the Company's sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company's financial results is included from time to time in the "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" sections of the Company's public reports filed with the SEC, including the Company's Form 10-K for the fiscal year ended September 27, 2014, its Form 10-Q for the fiscal quarter ended December 27, 2014, and its Form 10-Q for the fiscal quarter ended March 28, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.





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