geplaatst door: Robert
https://www.macfreak.nl/modules/news/images/Steve-Jobs-Portrait-2.jpg
Tony Fadell over Steve Job’s goede, en minder goede beslissingen
Tony Fadell is bezig met het promoten van zijn nieuwe boek ‘Build’, en daar horen natuurlijk ook interviews bij. En in die interviews gaat het natuurlijk ook onvermijdelijk over al zijn jaren bij Apple, en natuurlijk ook over de interacties tussen hem en Steve Jobs.

Het was bijvoorbeeld Fadell’s idee om de iPod ook geschikt te maken voor Windows, maar Steve’s reactie was “Over my dead body, never.” Steve’s idee was dat de iPod mensen zou overhalen om een Mac in plaats van een Windows PC te kiezen, iets wat in de praktijk nauwelijks bleek te gebeuren. Maar Tony Fadell kende Steve ook al wat langer en koos voor een slimme, indirecte, aanpak: hij zette journalist Walt Mossberg in, die ook een vriend van Steve Jobs was.


De rest van het verhaal is geschiedenis, het was het overweldigende succes van de iPod dat mede de iPhone mogelijk maakte. En sindsdien heeft Apple het ene na het andere succes op elkaar gestapeld.

Web-apps voor de iPhone

Iets anders interessants wat in dat interview voorbijkomt: niet alleen Steve wilde geen apps van derden op de iPhone en vond dat web-apps voldeden, in eerste instantie vond Google’s toenmalige CEO Eric Schmidt dat ook. En die had invloed, want hij zat toen nog in Apple’s raad van bestuur.

Voor Steve kwam de doorslag om toch voor een App Store te kiezen toen hij zag dat de iPhone minder goed verkocht dan hij had gehoopt. Daarbij niet alleen goede bedoelingen, hij hoopte ook dat de App Store zou helpen om mensen beter vast te houden (‘lock people in’).

Het volledige interview met Tony Fadell kan je in de tweet hierboven zien, voor de liefhebber zeker de moeite waard. Hieronder nog wat citaten daaruit, de eerste over ‘het gevecht’ om te zien op welk besturingssysteem de iPhone uiteindelijk zou draaien:

Citaat
Jon Rubinstein (red: toen senior VP of the iPod division) and Steve Sakoman (red” toen hardware engineer and executive) at the time said, "Mac OS will never work on iPhone because it is too big. So we are going to go off and build a new team to make an embedded Linux version of this next generation thing."

Then Avie Tevanian (red: toen chief software technology officer) said, "Oh, we are going to scale down Mac OS and make it work." I sat there in the middle between Avie and Jon as they were doing their software things. I am here with the team, looking at building the iPhone hardware processor, and these two guys are going to war with each other.
Over de innovatiekracht van Apple, waar vaak laatdunkend over wordt gedaan:

Citaat
People are faulting them because they think there is not enough innovation. Well, you just said it: M1 processors. We didn't start the M1 project, but we did start the Apple processor thing together when we bought P.A. Semi back around 2008. That was getting us on that path.

It takes years to be able to best the processor guys in the business, but they did it. To me, that is innovation. It is a lot of risk to make that switch over. Maybe they could have done it a little bit faster, but no one else did it. Now, everyone is trying to copy them and say, "We are going to make our own processors."
En over de overname van Nest door Google:

Citaat
They just saw it more as dollars, at least from the finance side. People inside the company were just like, "Oh, it's yet another project we are trying." At Apple, every single thing that was tried — at least under Steve — needed to ship because it was existential. You couldn't not make the iPhone successful because you were cannibalizing the iPod business. It had to be successful, and everyone needed to be on it. If you were on something that was distracting from it, you needed to move to it and work on it.

That was not the culture at Google. Obviously they are successful, with many smart people, and that works for them. It is very different when you live and die each day by your vision, your mission, your dream. You do not want to just run to another project because it is just safe and easy; you are trying to do something hard. At that time, that was not how Google thought.


 #SteveJobs
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geplaatst door: puk1980
Gerelateerde podcast:

https://tim.blog/2022/04/27/tony-fadell-build/

Citaat
#590: Tony Fadell of iPod, iPhone, and Nest Fame — Stories of Steve Jobs on “Vacation,” Product Design and Team Building, Good Assholes vs. Bad Assholes, Investing in Trends Before They Become Trends, The Hydrogen Economy, The Future of Batteries, and More.


Tony Fadell (@tfadell) is an active investor and entrepreneur with a 30+ year history of founding companies and designing products that profoundly improve people’s lives. As the principal at Future Shape, a global investment and advisory firm coaching engineers and scientists working on foundational deep technology, he is continuing to help bring technology out of the lab and into our lives. Currently, Future Shape is coaching 200+ startups innovating game-changing technologies.

Tony began his career in Silicon Valley at General Magic, the most influential startup nobody has ever heard of. He is the founder and former CEO of Nest, the company that pioneered the “Internet of Things” and created the Nest Learning Thermostat. Tony was the SVP of Apple’s iPod Division and led the team that created the first 18 generations of the iPod and the first three generations of the iPhone. Throughout his career, Tony has authored more than 300 patents. In May 2016, TIME named the Nest Learning Thermostat, the iPod, and the iPhone as three of the “50 Most Influential Gadgets of All Time.”

His new book is Build: An Unorthodox Guide to Making Things Worth Making.





Zie ook: https://en.wikipedia.org/wiki/Philips_Velo

https://www.fastcompany.com/4009338/before-ipod-and-nest-fast-companys-1998-tony-fadell-profile

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