Apple algemeen > Nieuwtjes en mededelingen

Apple TV+ nog geen commercieel succes

(1/1)

puk1980:
https://arstechnica.com/apple/2024/11/apple-tv-spent-20b-on-original-content-if-only-people-actually-watched/

Nederlandse vertaling


--- Citaat ---Apple TV+ spent $20B on original content. If only people actually watched.
Reportedly high budget has brought Apple TV+ a lot of prestige, but not a lot of viewers.

In the streaming world, Apple has a reputation for quality, thanks to its Apple TV hardware and Apple TV+ streaming service. The latter is best associated with original shows and movies surrounded by award buzz and critical acclaim. But despite that success, Apple's streaming service has hardly made a dent in the market at a time when interest in streaming services is bigger than ever.

Apple TV+ launched in 2019. Since then, the company has spent over $20 billion to build an impressive library of original content, Bloomberg reported earlier this year. Yet, despite a highly regarded library of shows and movies with big names in acting and directing, Apple TV+ only garnered 0.3 percent of US screen viewing time in June 2024, per Nielsen.

In July, Bloomberg aptly underscored how minimally competitive Apple TV+ is, writing: "Apple TV+ generates less viewing in one month than Netflix does in one day."

Apple doesn’t provide subscriber numbers for Apple TV+, but it's estimated to have 25 million subscribers. That would make it one of the smallest mainstream streaming services. For comparison, Netflix has about 283 million, and Prime Video has over 200 million. Smaller services like Peacock (about 28 million) and Paramount+ (about 72 million) best Apple TV+'s subscriber count, too.

meer ...

--- Einde van citaat ---

ouwemac:
Is die 25 miljoen wereldwijd?
Afijn sinds een week is het er alweer één minder aangezien ik het opgezegd heb.
Ook Prime trouwens, dat trekt het weer een beetje in evenwicht.....
Ik hou het maar bij Netflix en de NPO+ voorlopig.

Ziegler:
Wij kijken nu even Apple TV omdat ik dat gratis kreeg bij een nieuwe iPhone. Disclaimer gekeken. Goede serie. Nu kijken we Silo. Wordt steeds leuker. Dus eigenlijk positieve ervaringen.
We zien wel. Aan de kwaliteit ligt het inderdaad niet.

Navigatie

[0] Berichtenindex