The findings revealed that customers are not sensitive to price in their purchasing decision, which indicates that customers buy more iPhones at initial higher price than at later dates when price is low. This was mostly the case in the period when the whole world faced financial crisis known as credit crunch. On the other hand, customers are more sensitive to technological innovations in their purchase decisions, by this, customers buy more of iPhone with a lot of advance specifications. The findings of this study are limited by the number of iPhone specifications considered and price. This study is important for manufacturer of iPhone to understand the consumers' price and technological innovation sensitivity when it comes to purchase decision to be more competitive.
Om het dan helemaal juist te hebben, in de VS betaal je $729 voor de unlocked versie die je in onze Apple Store vindt.
Het gebeurt iedere keer weer, mensen die met sommetjes komen om te laten zien dat de nieuwe iPhone hier méér kost dan in de US.
Prijsstelling is een vak apart. Daar komt meer bij kijken dan een simpel sommetje. Bovendien weet Apple zaken van ons waar in de sommetjes geen rekening mee wordt gehouden