I think your responsibility actually goes further back than that. It starts with the determination not to fall into the trap of just making things different. Because when a product has been highly regarded there is often a desire from people to see it redesigned. I think one of the most important things is that you change something not to make it different but to make it better.If you are making changes that are in the service of making something better, then you don’t need to convince people to fall in love with it again. Our sense of habit and familiarity with something is so developed, there is always that initial reaction that is more of a comment on something being different rather than necessarily better or worse. In my experience, if we try very hard to make material improvements, people quickly recognise those and make the sort of connection they had before with the product.
What I think marks the new iPad Pro as particularly special is it doesn’t have an orientation. It has speakers all the way around the perimeter. By getting rid of the Home Button and developing Face ID, the tablet is able to work in all of these different orientations.
Traditional displays are absolutely rectilinear so when you get to the corners they are essentially square. Now, what I’ve always found disappointing is the way that the display is a distinct and discrete component with square corners, assembled into a design that seldom has a square corner.If you look at the iPad Pro, though, you can see how the radius, the curve in the corner of the display, is concentric with and sympathetic to the actual enclosure. You feel it’s authentic, and you have the sense that it’s not an assembly of a whole bag of different components: it’s a single, clear product.Many of us wouldn’t consciously say ‘this is the reason I’m fond of this’ but I do think as a species we are capable of sensing much more than we are capable of articulating. I think the new iPad Pro is something so singular and integrated that it appears different from 99 per cent of other complex technology products.
That is the most difficult thing to do. These are such complex products. They’re complex just in terms of their conception and then when you get into the implementation, I think what we’re most proud of is all those things which by rights should be there but they’re not. It’s an odd thing when you’re most proud of those things which aren’t there.
The Pencil functions in a number of ways. The writing and drawing are extraordinary but the way it is carried with the product and the way it charges are also important.I think the way it just snaps onto the side, well, that’s a nice example of a sort of that magical feeling. It’s unexpected, we don’t quite understand how it’s working and even more incomprehensible is the fact that it’s also charging. You can see how that’s aligned with this idea that you can just pick the product up and use it without thought.Actually, you’re using it with tremendous thought, but it’s based on what you want to be doing rather than wondering if you’re holding the tablet the right way up.
Steve zou 2 kiezen .
..en ik ben blij dat ze voor optie twee hebben gekozen. Maar jammer dat het uitsteekt is het wel.