Tripp Mickle is a technology reporter for The New York Times covering Apple. He previously covered the company for the Wall Street Journal, where he also wrote about Google and other Silicon Valley giants. He has appeared on CNBC and NPR, and previously worked as a sportswriter. He lives with his wife and German shorthaired pointer in San Francisco.
It’s true that after Jobs died, Apple didn’t produce another device as important as the iPhone, but Apple didn’t produce another device that important before he died either. It’s also true that Cook did not play the role of C.E.O. as Jobs had, but no one ever thought he could, including Jobs, who on his deathbed advised Cook never to ask what Steve would do: “Just do what’s right.”Ive and Cook wanted another iPhone, but, as Mickle’s exhaustive reporting makes clear, there was not another such device to be made. Self-driving cars were too hard, health devices too regulated, television protected in ways music had not been, and even the earbuds and watch, devices they actually shipped, were peripheral, technically and conceptually, to Apple’s greatest product.
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...It’s true that after Jobs died, Apple didn’t produce another device as important as the iPhone...