WSJ: People want a bigger screen iPhone. Are you against that?Cook: What weve said is that until the technology is ready, we dont want to cross that line. That doesnt say well never do it. We want to give our customers whats right in all respects - not just the size but in the resolution, in the clarity, in the contrast, in the reliability. There are many different parameters to measure a display and we care about all those, because we know thats the window to the software.
WSJ: Will the smartphone market follow the PC market, where Apple is a niche player?Cook: I dont view it that way. There are several reasons. If you look back at the Mac/Windows battle that was going on at the time, youd find that one of the things that was the catalyst for separating Mac from Windows share was applications. There was a vast, vast difference in the number of applications that was available for the Macintosh than what was available on Windows. Over time, that gap grew and grew and grew. And in fact, the Mac began to lose some key applications. We have over a million apps on iOS. We have over half-million that have been optimized for iPad. That half-million compares to 1,000 for Android tablets. Thats one of the reasons, although not the only reason, why the experience on Android tablets is so crappy because the app is nothing more than a stretched out smartphone app.The other thing is that Windows pretty much was one thing. Android is like Europe. Europe was a name that somebody came up with for Americans who didnt understand that Europe was a lot of countries that werent like U.S. states. They were very different. Android is many things. How many people who use a Kindle know that theyre using Android? And you see what Samsung is doing by putting more and more software on top. I think its night and day. The compare is so off.So, no, I dont see it as same. And Im not saying this just because I am at Apple because I do understand the PC world at that time because I was in it. It was totally different. If you really talk to the people who went through it and understood it at a deep level, I dont think any of them would tell you its the same.