PC: Hey Mac, did you just hear? Windows 7 is coming out?
Mac: Well, you know, we just released Snow Leopard!
PC: Oh? How'd that work out for ya? What are the Unique Selling Points?
Mac: Windows 7 sucks. Get a Mac.
PC: But why should I get a Mac?
Mac: Because Windows 7 sucks.
PC: But why should I get a Mac?
Mac: Because Windows 7 sucks.