Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas.
Nieuwsmail van GreenPeaceWe're cheering! A couple hours ago, Apple put a banner with the words "A Greener Apple" on the front page of its website, linking to a personal letter from Steve Jobs. In it he says in effect that Apple's consumers, employees, shareholders and the industry "want us to be a leader in [becoming greener], just as we are in the other areas of our business. So today we're changing our policy."That's right, people: you've done it -- you've moved Apple. It's not everything we asked for. Apple has declared a phase out of the worst chemicals in its product range, Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) by 2008. That beats Dell and other computer manufactures' pledge to phase them out by 2009. Way to go Steve!Steve has promised greater transparency, and more changes - excellent outcomes.But while customers in the US will be able to return their Apple products for recycling knowing that their gear won't end up in the e-waste mountains of Asia and India, Apple isn't making that promise to anyone else. Elsewhere in the world, an Apple product today can still be tomorrow's e-waste. Other manufacturers offer worldwide takeback and recycling. Apple should too!Apple hasn't gotten an actual green product to market, but no other electronics manufacture has either. That's a race worthy of the wizards of Cupertino.So there's still work to be done. But for the moment, we're smiling and saying THANK YOU Apple fans!Reach over your shoulder and pat yourself on the back. Now put a happy tune on your iPod and do a happy dance. You've just convinced one of the world's most cutting-edge companies to cut the toxic ingredients out of the products they sell. And let's thank Steve jobs for this: "Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last." Please blog your appreciation to Steve Jobs, and your hope that he'll go even further in Greening Apple to the core!Read more
odo om 22:11, 2-05-2007Ondanks alle scheldkannonades die ik hier en elders voorbij heb zien komen op de onschuldige acties van Greenpeace dus toch het beoogde resultaat. Belangrijk punt was steeds dat Apple geen inzage gaf in zijn plannen en procedures. Bij deze is dat dus gebeurd inclusief de belofte dat Apple de groenste van allemaal gaat worden. Kan het nog mooier! Echt goed nieuws dit.
Gast
