Interview Tim Cook onthult veel
Charlie Rose is een bekende televisie talk show host en journalist en is de afgelopen tijd vooral bekend geworden door zijn interviews. Want door zijn rust en omdat hij de tijd neemt komen zijn gasten erg goed uit de verf en er komen dan ook vaak interessante dingen uit.
Deze Charlie Rose heeft nu een interview met Tim Cook gehouden dat vandaag op de Amerikaanse televisie uitgezonden zal worden, hier hebben we alvast de eerste helft van ruim 52 minuten. Daarin zegt Tim Cook een aantal interessante dingen, hieronder een paar gedeeltes die wij de moeite waard vonden.
Op vier minuten in het interview op de vraag of de grotere iPhone 6 een antwoord op Samsung was:
We could have done a larger iPhone years ago. It’s never been just making a larger phone, it’s been about making a better phone in every single way. And so, we ship things when they’re ready.
Op 6.30 over de Apple Watch:
Jony and team recognised that to wear something it had to be incredibly personal. It had to reflect your taste and express what you want to express about yourself. It’s sort of like your clothes and your shoes, you’re not gonna wear the same thing everybody else does. So most tech-companies I think look at this as only technology, we recognise that only technology isn't sufficient. That is had to have a certain style element. It had to be something you’re proud of wearing.
9.50 over Steve Jobs:
He's in my hart and he is deep in Apple’s DNA. His spirit will always be the foundation of the company. I literally think about him every day. His office is still left as it was, on the fourth floor. His name is still on the door. And we still… If you think about the things that Steve stood for, at a macro level. He stood for innovation. He stood for simple, not the complex. He knew that Apple should only enter areas where we could control the primary technology. All of these things are still deep in our company. Those are still things that we very much believe.
The strive for perfection, for being the best, for only doing the best products, for staying focussed. The fact that despite this table being so small, that you and I are sitting at, you could put every Apple product on it. Every single one that we ship today, and yet this year our revenue will be, you know, approximately 180 billion. There’s probably no company on face of the earth that can say that.
25.30 over Beats:
In Beats what we saw was several things. We saw talent that I’m super impressed with. Jimmy and Dre are off the charts, creative geniuses. They also had teams underneath them that I really liked. Jimmy has a deep knowledge of the musical industry. Dre knows artists, Dre is an artist! And they had started a subscription service. This subscription service, you know, some people think they're all alike.
Let me tell you, I went into this thing sceptically, not into the acquisition, into their service. Because Jimmy had told men how great it was. So, one night I'm sitting playing with theirs versus some totters. And all of a sudden it dawns on me that when I listened to theirs for a while I feel completely different. And the reason is that they recognised that human curation was important in the subscription service. The sequencing of songs you listen to affect the way that you feel.
Vanaf 46 minuten gaat het over de toekomst:
There is obviously other things that we’re working on that right now isn't apparent. We're always doing that. And we’re also working on things like this (red: de Apple Watch) that is apparent.
En op 47.10:
There are products that we are woking on that none knows about, yes. That haven't been rumoured about yet, yes. Some of those are going to come out and be blow-away products, probably. And some of those we’ll probably decide, you know, that one we're gonna stop.
Natuurlijk is er nog veel meer interessants wat voorbij komt, maar dit waren volgens ons de highlight. Hieronder deel één, zodra deel twee beschikbaar komt zullen we het bij dit nieuwsbericht zetten.
Update: Het hele interview is nog niet op YouTube te vinden, maar is
wel te zien op de site van Charlie Rose zelf.
met dank aan forumlid Pieterr, die dit interview al op ons forum meldde
Gast
