Apple Music heeft inmiddels 30 miljoen betalende gebruikers
December vorig jaar waren er
20 miljoen betalende gebruikers bij Apple Music, in mei van dit jaar bleken het er al
27 miljoen te zijn en op dit moment staat de teller op 30 miljoen.
Dat betekent dat Apple Music lekker groeit, maar minder snel dan concurrent Spotify, dat inmiddels
het dubbele aantal aan betalende gebruikers telt. Maar Apple is later begonnen, en heeft grote plannen. De groei van deze beide giganten is trouwens waarschijnlijk voor een groot deel verantwoordelijk voor de 17 procent omzetgroei die de Recording Industry Association of America (RIAA) recent
wereldkundig maakte.
Apple Music heeft inmiddels 30 miljoen betalende gebruikers
Ter ere van deze mijlpaal voor Apple Music zaten Jimmy Iovine, Zane Lowe en Larry Jackson om de tafel met Hannah Karp van Billboard. Dat interview is
hier te lezen, hieronder een paar citaten.
How must streaming change?
Jimmy Iovine: There has to be much more engagement between the artists and the audience. We have big plans and a long way to go. It's just impossible to do it all in two years.
Zane Lowe: We need to put context and stories around music. The song itself is obviously the primary passion point -- it's a key that opens the door. But what's inside the room that is going to make a fan a super fan? Music has become quicker, faster, and there's more of it. That doesn't mean you shouldn't create a story around something that is beautiful and that lives and breathes.
Larry Jackson: Our ideology, which Drake happened to agree with, is that this music has value. A lot of hip-hop artists' music used to come out through free platforms [for mixtape downloads and streaming].
Iovine: I just don't think streaming is enough as it is. I don't agree that all things are going to be OK [just] because Apple came into streaming and the numbers went up. Look at the catalog: It's a matter of time before the '60s become the '50s and the '50s become the '40s. The people that are listening to the '60s will die -- I'm one of them. Life goes on. So you have to help the artists create new stuff that they would never be able to do on their own.
Gast
