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DuckDuckGo fun fact
Google personalizes search results even when you’re logged out, new study findsThe amount of personalization inherent in any one of Google’s many massive software products runs deep, based on everything from your search history to your location to every single search link you might have clicked. And avoiding that personalization seems to have become more difficult over the years. According to a new study conducted by Google competitor DuckDuckGo, it does not seem possible to avoid personalization when using Google search, even by logging out of your Google account and using the private browsing “incognito” mode.DuckDuckGo conducted the study in June of this year, at the height of the US midterm election season. It did so with the ostensible goal of confirming whether Google’s search results exacerbate ideological bubbles by feeding you only information you’ve signaled you want to consume via past behavior and the data collected about you.It’s not clear whether that question can be reliably answered with these findings, and it’s also obvious DuckDuckGo is a biased source with something to gain by pointing out how flawed Google’s approach may be. But the study’s findings are nonetheless interesting because they highlight just how much variance there are in Google search results, even when controlling for factors like location.DuckDuckGo found that a majority of participants in its study saw different results when searching three divisive terms: “gun control,” “immigration,” and “vaccinations.” According to the company, “these discrepancies could not be explained by changes in location, time, by being logged in to Google, or by Google testing algorithm changes to a small subset of users.” DuckDuckGo says it controlled for location by treating local results that varied across regions as though they were identical. “Interestingly, this adjustment didn’t affect overall variation significantly,” the study reads.meer...
Nothing Can Stop Google. DuckDuckGo Is Trying Anyway.2019 may finally be the year for ‘The Search Engine That Doesn’t Track You’DuckDuckGo is based just east of nowhere. Not in the Bay Area, or New York, or Weinberg’s hometown of Atlanta, or in Boston, where he and his wife met while attending MIT. Instead, DuckDuckGo headquarters is set along a side street just off the main drag of Paoli, Pennsylvania, in a building that looks like a cross between a Pennsylvania Dutch house and a modest Catholic church, on the second floor above a laser eye surgery center. Stained-glass windows look out onto the street, and a small statue of an angel hangs precariously off the roof. On the second floor, a door leading out to a balcony is framed by a pair of friendly looking cartoon ducks, one of which wears an eye patch. Just before DuckDuckGo’s entrance sits a welcome mat that reads “COME BACK WITH A WARRANT.”meer ...