Het lijkt in eerste instantie een vreemde combinatie: Naomi Campbell die Jonathan Ive interviewt. Maar het gaat hier niet alleen om een supermodel gekoppeld aan een superdesigner, deze combinatie heeft ook te maken met het blad waarin dit interview verscheen: Vogue.

Het is geen interview geworden waarin we schokkende nieuwe dingen te weten komen. Maar als je graag leest wat Jonathan Ive bezig houdt, en nog eens stil wilt staan met wat de relatie met Steve Jobs voor hem betekend heeft en op dit moment nog betekent, dan toch beslist de moeite van het lezen waard.



Het hele interview is hier te lezen, hieronder vind je alvast een paar citaten die wij interessant vonden. De eerste twee over Steve Jobs en de invloed die hij nu nog op Jonathan Ive heeft, de laatste over de toewijding waarvan bij Apple sprake is.

N: Your relationship with Steve Jobs is often talked about as the ultimate creative partnership. What was it like when you met? What did you have in common?

J: We looked at the world in the same way: we’d struggle to perceive things, we’d argue in our own heads, and we were very conscious about the conclusions we came to. We started working together in 1997, and he was just remarkable. As time goes on, I appreciate him more, and miss him more; how truly extraordinary he was becomes clearer. Steve understood the creative process in a way that’s extremely rare, but he also understood how you make a company with lots of people.

N: And what did you learn from him? Are there any ways that he worked that continue to inspire you?

J: There was an incredible liberty in the way he would think. He wouldn’t obey rules that were perceived to be accepted wisdom, and he had an extraordinary optimism and enthusiasm. He was so inquisitive – and very supportive of me.

N: I’m sure. One last question: when you hire a new team member, what are you looking for?

J: The main thing is how they see the world. Ultimately, Steve’s legacy is a set of values and, I think, the belief in trying. Often the quietest voices are the easiest to overlook, but he was brilliant at lis-ten-ing as well as leading and speaking. A lot of com-munication is listening – not just lis-ten-ing to figure out what you want to say in response.

N: How involved are you in the manufacturing process? I heard a rumour that you slept on factory floors when you were making the first iPhone…

J: One of the key characteristics of how we work is that we’re very involved in how you make some-thing: you can’t just design in abstract and then tell someone else to make it. You know that from the fashion designers whose work you love: they are there for every step. I’ve stayed for months in places where we make products. I don’t know how you can be an effective designer and not do that.

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