The desktop is very strategic for us. It's unique compared to the notebook because you can pack a lot more performance in a desktop - the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.Some folks in the media have raised the question about whether we're committed to desktops. If there's any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.
You can rarely see precisely where you want to go from the beginning. In retrospect, it's always written like that. But it's rarely like that. The fantastic thing about Apple employees is they get excited about something, and they want to know how it works. What it will do. What its capabilities are. If they want to know about something in an entirely different industry, they start pulling the string and see where it takes them. They're focused more on the journey, which enables so many great things to happen. Just in the past couple years, pulling that string on Watch and fitness led to ResearchKit, and ResearchKit led to CareKit. We've got a ton of things on our roadmap that I can't talk about, but that I'm incredibly excited about, that are the result of pulling that string and not being bound by the box that so many people in life get bound by.
Someone please tell Apple than when you need to hold a press conference to convince people you're committed to your product, you're not committed to your product.
Gast
