http://www.appleinsider.com/articles/16/03/14/philips-reveals-new-hue-smartbulb-with-shades-of-white-plus-ios-app-routines

Philips reveals new Hue smartbulb with shades of white, plus iOS app 'routines'
 
Philips on Monday announced a new version of its HomeKit-compatible Hue smartbulb — offering multiple shades of white light — along with a future iOS app update, which will enable "routines" for the company's lighting.

Press release:
http://www.newscenter.philips.com/main/standard/news/press/2016/20160314-Enjoy-good-days-and-good-nights-with-Philips-Hue-white-ambiance.wpd