WIRED Next List 2017: 20 Tech Visionaries Who Are Creating the Future of Business

https://www.wired.com/2017/04/20-people-creating-future-next-list-2017/

Microsoft Will Outdesign Apple

Kait Schoeck - Industrial Designer | Microsoft

Kait Schoeck wasn’t really supposed to end up at Micro­soft. She had enrolled at the Rhode Island School of Design in 2009 with plans to be a painter, or maybe an illustrator. “I didn’t know industrial design actually existed,” she says. That changed in school, where she switched majors and even­tually caught Microsoft’s attention. The company liked her unusual portfolio—there wasn’t much in it about computers. Now she’s one of the designers working on Microsoft’s Surface products, helping the com­pany achieve what for decades has seemed impossible: outdesigning Apple. Because Schoeck and her team aren’t bogged down by decades of PC-­design baggage, they freely break with convention. And because their desks are a few feet from a machine shop, they can build whatever they dream up. “Being able to hold the products we make—that’s when you really know what works,” Schoeck says. Early in her time at Microsoft, she co­invented the rolling hinge that makes the detachable Surface Book possible; her team has also found ways to make touchscreen laptops feel natural, to build tablets that really can replace your laptop, and to turn the old-school desktop PC into something more like a drawing table. Thanks to designers like Schoeck, Micro­soft’s machines aren’t just brainy anymore—they’re beautiful too.

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Now she’s one of the designers working on Microsoft’s Surface products, helping the com­pany achieve what for decades has seemed impossible: outdesigning Apple.

Because Schoeck and her team aren’t bogged down by decades of PC-­design baggage, they freely break with convention.

Wired tegenwoordig ook bezig met Apple-bashen?

(Bewerkt door GeorgeM om 19:30, 6-05-2017)

Gerelateerd: review Microsoft Surface Book.

https://tweakers.net/reviews/5403/microsoft-surface-book-mooi-maar-van-binnen-iets-verouderd.html