http://aomedia.org/press-release/alliance-to-deliver-next-generation-open-media-formats/

Alliance for Open Media Established to Deliver Next-Generation Open Media Formats

New open standard for Ultra High Definition video will enable enhanced video playback

Seven leading Internet companies today announced formation of the Alliance for Open Media – an open-source project that will develop next-generation media formats, codecs and technologies in the public interest. The Alliance’s founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix. The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.

http://tweakers.net/nieuws/105062/alliantie-van-grote-tech-bedrijven-werkt-aan-nieuwe-videostandaard.html

http://arstechnica.com/information-technology/2015/09/microsoft-google-amazon-others-aim-for-royalty-free-video-codecs/