Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.
Creativiteit zit in ons DNA bij Apple en we vinden het ongelooflijk belangrijk om producten te ontwerpen die creatieve mensen over de hele wereld de kans geven om te leven. Ons doel is om de talloze manieren waarop gebruikers zichzelf uitdrukken en hun ideeën via iPad tot leven brengen altijd te vieren. Met deze video hebben we ons doel gemist, en dat spijt ons.
Maar inderdaad: je kunt 'm ook anders uitleggen en dat begrijp ik nu ook.
https://www.theverge.com/2024/5/9/24153113/apple-ipad-ad-crushing-apologyhttps://news.ycombinator.com/item?id=40313733
As I wrote yesterday, when I first saw the ad during the keynote, I didn’t think twice about it. It didn’t strike me as particularly clever, but I didn’t suspect for even a second that it might prove even slighty controversial. It just didn’t strike a nerve for me. But clearly it stuck a nerve for many, evoking negative emotional responses — which for a brand like Apple’s, makes it ipso facto a failed ad....Would this exact same commercial have evoked the same collective response in 2010? I’m going to say no, it would not have....But part too is that Apple’s position in our culture has changed. They’re no longer, and never again will be, the upstart. They’re The Man now. They’re part of the firmament of our entire society, not just the tech world. When you’re on top, everyone guns for you.(bron)
Gewoon een plat reclamefilmpje
Wie zit er nu echt te wachten op een niet-te-geloven-zo-platte iPad? Is Ive wellicht teruggekeerd?
Gast
