Apple One and Apple TV subscription prices increase by up to 20 percent
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Annual Apple TV subscriptions get the biggest bump.

Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today.

Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety.

Apple’s most recent price hike was in August 2025, when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV (then called Apple TV+) started in 2019 for (a seemingly financially unsustainable) $5/month.

Apple TV doesn’t have commercials and is still cheaper than many of its biggest rivals, like Netflix (ad-free plans start at $20/month) and Disney+ (ad-free plans start at $19/month). However, Apple TV has a much smaller library than many subscription-based streaming services.